Our task was to create a Snapchat lens experience that would allow Snapchatters to embody the iconic character with her signature black braids and introduce them to Thing, Wednesday’s loyal friend and partner in crime.
Upon opening the lens, Snapchatters are encouraged to strike a moody look with Wednesday’s hair framing their look. Thing joins us with a surprise, users are prompted to raise their hands and snap. Through the marvel of hand tracking and gesture technology, Thing makes its appearance crawling from behind the user and perching comfortably on the Snapchatter's shoulder. With the world lens, you can unleash Thing into the surroundings directing its movements with a simple tap.