Our latest project took us into the quirky, hilarious, and stylized world of Universal Pictures' "Renfield." Taking inspiration from the film's key art we created a striking Lens with a unique gameplay loop. Here's how we turned this imaginative concept into a captivating social AR experience.
We set out to create an AR experience that would give Snapchatters the chance to dine like Renfield himself, feasting on the life-force of their prey through a bug-eating lens. Our approach was to gamify the experience, engaging users in an exciting challenge – catching all the bugs that appeared on screen with their mouths. The ultimate reward? As Snapchatters caught all the bugs, they would grow to full power, just like Renfield.