To kick off this NFL season we partnered with Snapchat to help Miller Lite create a fun and interactive experience that would promote their brand and drive engagement on Snapchat. The goal was to create a gamified Snapchat Lens that would entertain users and encourage them to compete with their friends to create shareable moments.
To ensure we were on the same page as our client, starting by creating a detailed storyboard that outlined the user experience from start to finish. This step allowed us to fine-tune the creative vision and ensure it aligned with Miller Lite's brand identity.
Gameplay for the Lens was also made while keeping in mind the unique look of Miller Lite and environment the Lens would be launched in. The concept was to create a football kick style game that was snappy and user friendly. We created custom VFX feedback in order to unify the experience.