Raptors McFlurry

Mcflurry icon


At Paper Triangles, we thrive on the fusion of art, technology, and storytelling to craft exciting social experiences. Our mission is to transform the way we connect with fresh ideas, products, and services. We do this by leveraging the power of social AR, enabling brands to broaden their reach and foster deeper engagement. In this case study, we delve into an exciting partnership with Snapchat and McDonald's that encapsulates the essence of our approach.

Selfie with mcd jersey
try it yourself
Mcdonalds McFlurry Snapcode
mcd raptors world game aiming 01
MCD Raptors phone ui 01

Deep Dive

When McDonald's teamed up with the Toronto Raptors to introduce the Raptors McFlurry with Red Smarties, they were seeking a creative way to excite their audience and promote this delicious collaboration. Paper Triangles stepped in to execute ab AR experience on Snapchat where users could engage with both the McFlurry and Toronto Raptors' spirit. Our solution was multi-faceted: Designing a unique lens that blended the selfie and world aspects of AR seamlessly. For the selfie component, Snapchatters found themselves donning a McDonald's branded Raptors jersey while the world side transformed the user into a basketball superstar, challenging them to sink three-pointers. But here's the twist – the basket was none other than the Raptors McFlurry itself! We turned the simple act of scoring into an immersive and memorable experience. To make the AR experience even more exciting, we brought in Pascal Siakam from the Toronto Raptors as an avatar. He became the users' virtual coach, guiding them through the game and adding an authentic touch to the campaign.

mcd raptors world game scoring 02
MCD Raptors phone ui 02
mcd raptors world game end 03
MCD McFlurry Frame 3 UI

(more notes)

Creating an avatar of Pascal Siakam was no small feat. We meticulously matched his style to the iconic Bitmoji while ensuring it perfectly resonated with McDonald's branding.
Pascal Siakam Bento McFlurry
We began by sketching storyboards to ensure that every aspect of the game aligned with our vision. This step laid the foundation for the engaging experience that followed
Siakam was brought to life with custom animations that responded dynamically to users' gameplay reacting to them and cheering them on.


  • Frank Shi
  • Jessica McCrory
  • Kenneth Zhang
  • Heather-Lynn Aquino
  • Emily Cho
  • Deja Vargas
  • Shawn Kim
  • Lisa Chang
AR Team
  • Xuan Buddhavong
  • Harrison Berlin
  • Rahul Advani
  • William Huggins
  • Daniel Robertson
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