We teamed up with Snapchat and McDonald's in celebration of their new item launch, Chicken Big Mac. This interactive experience was simple yet addicting, a gamified horizontal runner-style lens with a cartoon avatar and surroundings. Users would control their avatar by opening their mouth to jump, collecting as many Chicken Big Macs as possible. The more Chicken Big Macs you collected, the higher your score, climaxing with a beauty shot of the mouthwatering sandwich held up like a trophy at the end of the level. We focused on creating a stylized design that would make users feel like they were running along an exciting McDonald’s inspired world.