Chicken Big Mac

MCD chicken big mac cursor


We teamed up with Snapchat and McDonald's in celebration of their new item launch, Chicken Big Mac. This interactive experience was simple yet addicting, a gamified horizontal runner-style lens with a cartoon avatar and surroundings. Users would control their avatar by opening their mouth to jump, collecting as many Chicken Big Macs as possible. The more Chicken Big Macs you collected, the higher your score, climaxing with a beauty shot of the mouthwatering sandwich held up like a trophy at the end of the level. We focused on creating a stylized design that would make users feel like they were running along an exciting McDonald’s inspired world.

MCD CBM Game 1MCD CBM Game start running 2MCD CBM Game running 3MCD CBM Game running 4MCD CBM Game holding big burger 5MCD CBM Game holding big burger end 6
try it yourself
CHicken Bigmac Snapcode


  • Frank Shi
  • Jessica McCrory
  • Kenneth Zhang
  • Heather-Lynn Aquino
  • Kelley Vongbunyong
  • Shawn Kim
  • Lisa Chang
AR Team
  • Xuan Buddhavhong
  • Jye Trudinger
Default cursorInteractive cursor