Paper Triangles worked with Maybelline NY on an exciting Halloween campaign that would showcase Maybelline NY's striking Halloween makeup looks while integrating Bitmoji technology. Maybelline NY's Halloween campaign was all about self-expression and embracing the spirit of the season and city by exploring three distinct looks: Soho Zebra, Central Park Cheetah, and Brooklyn Butterfly, each representing a different facet of Halloween style.
Snapchatters were able to try the three distinct Maybelline NY looks on the selfie side. As an added touch of whimsy, their Bitmoji would swing across the screen unveiling each Halloween look in a playful and engaging manner. On the world lens, users found themselves immersed in a "concrete jungle" theme, inspired by the vibrant streets of New York. Vines dangled from virtual buildings, creating a surreal yet captivating environment for users to explore. Their own Bitmoji was at the center of this urban jungle, surrounded by the excitement of the Halloween campaign.