At Paper Triangles, we are constantly pushing the boundaries of creativity, technology, and storytelling. Our recent collaboration with Insomniac for the Beyond Wonderland festival exemplifies our commitment to delivering immersive experiences that resonate with audiences and leave a lasting impact. Our challenge was to enhance the festival experience by leveraging the power of Augmented Reality (AR). We set out to create two distinct festival world lenses that would captivate festival-goers and elevate their journey
This lens transported festival-goers into a whimsical mushroom forest, adding a touch of magic to their surroundings. The lens allowed attendees to see the festival through a surreal perspective, draped in magical mushrooms that reacted and changed color and size based on the time of day.
Navigating a large-scale festival can be overwhelming. We designed an intuitive navigation experience to help festival-goers effortlessly track set lists, locate stages, and connect with friends. Our goal was to make the festival experience seamless and enjoyable while providing a bit of wonder.
The results were nothing short of magical. The immersive Mushroom Forest Lens transported festival-goers into a world of wonder, adding an extra layer of enchantment to their Beyond Wonderland experience. The Innovative Navigation Lens, integrated with Snapchat, simplified the festival journey, making it easy for attendees to find their way, connect with friends, and enjoy the music. Beyond Wonderland attendees embraced our AR lenses, and the partnership with Snapchat ensured that the technology seamlessly integrated into the festival experience. The lenses not only elevated the festival but also showcased the power of social AR in enhancing brand engagement and reach.