Beyond Wonderland

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insominac

At Paper Triangles, we are constantly pushing the boundaries of creativity, technology, and storytelling. Our recent collaboration with Insomniac for the Beyond Wonderland festival exemplifies our commitment to delivering immersive experiences that resonate with audiences and leave a lasting impact. Our challenge was to enhance the festival experience by leveraging the power of Augmented Reality (AR). We set out to create two distinct festival world lenses that would captivate festival-goers and elevate their journey

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Creative
Production
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Immersive Mushroom Forest Lens

This lens transported festival-goers into a whimsical mushroom forest, adding a touch of magic to their surroundings. The lens allowed attendees to see the festival through a surreal perspective, draped in magical mushrooms that reacted and changed color and size based on the time of day.

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Innovative Navigation Lens

Navigating a large-scale festival can be overwhelming. We designed an intuitive navigation experience to help festival-goers effortlessly track set lists, locate stages, and connect with friends. Our goal was to make the festival experience seamless and enjoyable while providing a bit of wonder.

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To bring these concepts to life, we partnered with Snapchat, harnessing their cutting-edge GPS technology. The collaboration allowed us to create a reliable and accurate navigation experience for festival-goers, ensuring they never got lost or missed a beat.
Our storyboards provided us a chance to align our vision and user experience with Beyond Wonderland’s unique vibe. These storyboards served as the foundation upon which we built our AR lenses, guaranteeing that every element resonated with the client.
We conducted extensive on-site testing to ensure pinpoint accuracy in our location finder. Paper Triangles worked the day of the festival to accommodate any last minute moves of the attractions and provide quality control to the client.

Power of AR

The results were nothing short of magical. The immersive Mushroom Forest Lens transported festival-goers into a world of wonder, adding an extra layer of enchantment to their Beyond Wonderland experience. The Innovative Navigation Lens, integrated with Snapchat, simplified the festival journey, making it easy for attendees to find their way, connect with friends, and enjoy the music. Beyond Wonderland attendees embraced our AR lenses, and the partnership with Snapchat ensured that the technology seamlessly integrated into the festival experience. The lenses not only elevated the festival but also showcased the power of social AR in enhancing brand engagement and reach.

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Credits

Production
  • Frank Shi
  • Jessica McCrory
  • Kenneth Zhang
Design
  • Heather-Lynn Aquino
  • Kelly Lim
  • Kelley Vongbunyong
  • Emily Cho
  • Deja Vargas
Animation
  • Shawn Kim
  • Josh Shayer
AR Team
  • Xuan Buddhavong
  • Sallia Goldstein
  • Harrison Berlin
  • Rahul Advani
  • Tony Lu
  • Willaim Huggins
  • Sarah Wolfe
Development
  • Jye Trudinger
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