Paper Triangles had the distinct pleasure of helping BetMGM to orchestrate an unforgettable campaign for the launch of BetMGM in Massachusetts during the MLB season. Our journey began with the understanding that launching a sports betting platform in Massachusetts demanded a curated approach that spoke to the state. This presented an excellent opportunity to include the iconic Boston Red Sox and their beloved mascot, Wally.
Our first step was to allow users to snap selfies and virtually interact with Wally, creating an instant connection between the brand and local audience. Our storyboards was a crucial step l in defining the user's journey through the Lens, ensuring a brand accuracy, seamless user experience, and stunning visuals.