With the launch of Snap Camera, Paper Triangles helped Snapchat create the two official launch lenses for Twitch. The goal was to create two lenses that allow streamers to interact with the subscribers in a new way.
Snap Camera lenses allowed for multistage trigger by the streamer. Our challenge was creating a lenses that stayed true to streamers and gamer alike, while showing dynamic changes in a lenses with a simple click of a button
We leaned on popular internet and Twitch themed idea to drive our inspiration. Using common factors like donation bits as well as anime power up effects.
all about the subscribers
So much of what happens on Twitch is between the streamer and their subscribers. It was super important that we create a sense of connection between the them with Snap Camera, allowing for a deeper interaction between streamers and their fans.