Light as a Feather
Paper Triangles, alongside AwesomenessTV, created a Face Lens that captures the feelings of beautiful decay in their Hulu Originals show “Light as a Feather”. Creating a Face Lens that swaps between light summer and dark gothic tones with a mouth trigger interaction.
Light as a Feather is a show where evil is just around the corner. The creative theme was “beautiful decay” so the Lens had to have a certain darkness without being grotesque.
Our starting point was one of the most well known Snapchat filters the “Flower Crown”. We decided to use this as red herring to lure users in and upon a mouth trigger the dark visuals would overtake the screen.
let me take a selfie
A Lens needs to work both in motion and as a static picture. With this in mind our Lens was created to hold both on Light and Dark phases with the transition between the two being a “wow” factor. This allowed users to take a Snap with their preferred style as well as created a point of interaction within the Lens.
“Light as a Feather, Stiff as a Board”