Paper Triangles
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daqri

 
 

DAQRI

 
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We had the pleasure of working with DAQRI, one of the leading AR companies, to design the future of automotive HUD and AR technology. A concept video that introduces rich and creative features as they would be seen in a real life environment.

 

CLIENTS:  DAQRI

AGENCY: Paper Triangles

 
 
 

 
 
 

challenge

To bring knowledge to the driver through design, information, and augmented reality. A futuristic HUD that is functional, realistic, and aligns with DAQRI's brand story and vision.

solution

The design had to be easy enough to read t a glance while not distracting to the driver. In the design phase only information that was crucial and necessary would be displayed, this allowed for important information to come to the forefront while keeping your everyday drive seamless.

 
 
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designing for the future.

The design had to be easy enough to read at glance while not distracting to the driver. In the design phase only information that was crucial and necessary would be displayed, this allowed for important information to come to the forefront while keeping your everyday drive seamless.

 
 
 
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...to bring knowledge to the driver through design, information, and augmented reality.

 
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credits

 
 

PRODUCERS / DIRECTORS

Frank Shi, Xuan Buddhavong

 

CREATIVE DIRECTOR

Shawn Kim

 

DESIGNER/ANIMATOR

Shawn Kim

 

3D ARTIST

Xuan Buddhavong, Frank Shi

 

 

SOFTWARE

Maya, After Effects

 

HARDWARE

DJI Osmo