Cera is a powerful yet small speaker. It is the newest line of Bluetooth speakers from Tego Audio. They wanted to create a promotional video for this powerful speaker and highlight its features. We wanted to create an energetic and modern spot to highlight the powerful features on the speaker.
We took the time to really study Cera and modeled it's every detail and feature. Allowing us to create a photorealistic rendering of the speaker. However, some of it’s most important and powerful features are under the hood. We were challenged to make those the highlight of the spot.
Using a combination of motion graphics and CG, we were able to create an informational yet dynamic piece for its launch video.