Paper Triangles
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bringing up bhad bhabie

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Bringing Up Bhabie

 
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Bringing up Bhabie is a new Snapchat Original, and Paper Triangles working with Snapchat created a Print Lens centered around Bhad Bhabie to life on your phone. This billboard once scanned turns the billboard from a static image to a video of Bhad Bhabie taunting you and encouraging you to check out her show.

 

CLIENTS: Snapchat

 
 
 

 
 
 

challenge

The transition from billboard to video needed to be seamless and not interrupt the user experience.

solution

Keeping in the style of Bhad Bhabie we landed on creating a transition made up of diamonds that would go between several different videos. Working together with Snapchat allowed us to randomize the videos and provide a dynamic experience while using the Lens.

 
 
ROUGH - bhad bhillboard jan 23 eve.png
 

Start a lens

 
 

 

credits

 
 

PRODUCER

Frank Shi, Xuan Buddhavong

 

CG DIRECTOR

Xuan Buddhavong

ART DIRECTOR

Shawn Kim

3D ARTIST

Xuan Buddhavong, Frank Shi

 

SOFTWARE

Maya, Substance Painter/Designer, Lens Studio, V-Ray